Scott Ex Rodgers

Brand Experience Lab shares some results from the in-theater games they did for MSNBC (The Newsbreaker) in the US and for Volvo in the UK (video below).

For the Newsbreaker:

78% played the game
93% want more games in cinemas
86% prefer a game to an ad
71% unaided MSNBC brand recall
75% more likely to use MSNBC

Definitely one of the coolest ad things from 2007.

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Human-computer interaction researcher Johnny Chung Lee at Carnegie Mellon demonstrates how with a Wii remote and a custom code you can turn your TV into a 3D display.

- Thank you, Erwin.

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